Google Ads allows you to take advantage of the benefits of online advertising:
Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.
There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. This is a necessity — organic traffic on Facebook is almost non-existent
Bing Ads uses a similar auction dynamic as the Google Ads auction, so the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click.
Scope of work
Being a company who firmly believes in researching the market thoroughly, WEE DIVERGENT takes pride in using industry-leading tools to discover more about your customer’s online activities, interests, as well as demographics. Not just that, we as a firm dive deep into your website and online presence to discover what will work well for you thereby identifying new opportunities for you and your company.
Whenever we start something new, the first and foremost step is to strategize therefore, we provide all our digital customers with a digital customer acquisition strategy which will be based on the insights generated from our in-depth research, grounded in proven consumer behavior and marketing fundamentals. Further, we will also provide you with a comprehensive PPC / SEM strategy outline, recommendations and techniques for reaching your audience, and rolling out a campaign that fulfills your digital objectives and goals.
As both, the audience and customers, we are aware that no brand, product, industry, works on the same type of campaign. That is when we come in. We work with you and for you to ensure that you reach your goals within as limited time as possible. We measure the effectiveness of our campaign, for you against those goals with meaningful KPIs. In the end our only aim and objective is to increase the awareness of your brand for your target audience for which we use one of the most trusted method- Google’s Brand Lift surveys which as a seller, helps you to understand the impact our campaigns have had for the awareness of your brand
Campaign Setup plays an integral role in the growth of any business. Therefore, Wee Divergent makes sure that it uses the most sophisticated tools available to uncover which keywords will perform the best for your campaign and thereby will determine exactly which terms and phrases for our customers. We also structure the campaign and content of the landing pages to make sure that there is the best use of each and every dollar our customers are sending. The conclusion of this will be reached when your campaign is aligned with the identified KPIs of the campaign
We all know how time consuming and managing these campaigns are, well if you don’t that is exactly why we are here. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage as well as optimize your campaign which will include but not be limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve your overall campaigns performance
Lastly, it is important to have a transparent relationship between each client and seller and Wee Divergent firmly believes in that as well. Therefore, we provide all our customers with monthly reports including data related to campaign metrics and results, as well as a summary of all the awesome optimizations and insights we initiated in the month before.