1. You can reach the right audience.
PPC is a very targeted advertising option with numerous demographic and location specifications. You choose where and when your ad will appear and can target it directly to the consumers you’re interested in. This level of detailed targeting ensures the clicks on your ads are valuable and not from uninterested parties. 

2. You can make adjustments based on what your audience is searching.
PPC can give you great insights into what your audience is searching for. They may be using search terms that you hadn’t thought of. Due to the detailed reporting within PPC platforms, you’ll be able to see exactly what keywords are driving results and make adjustments accordingly.

3. You’ll receive measurable results.
Unlike certain marketing endeavors, the results of PPC are very measurable. Due to the metrics available in each PPC platform, you’ll be able to see exactly which ads are performing the best, how many clicks you’re receiving on each ad, and which keywords are profitable. You can also use conversion tracking to see which ads are leading to sales and/or phone calls.